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SMO ImageSocial media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.


Search engine marketing SEMIn simple way SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.
It contain may advertising like

  1. Paid search advertising
  2. PPC (pay-per-click/pay-per-call)
  3. CPC (cost-per-click)
  4. CPM (cost-per-thousand impressions)
  5. Search Retargeting & Site Remarketing


Pay-per-click ppcIn simple way PPC (Pay-per-click), also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
We target what Users are searching for specific products, services, and information at any given time, and we show a targeted ads at the exact moment this search is occurring. PPC is used for all types of campaign goals, including:

  1. Increasing sales
  2. Generating leads
  3. Promoting brand awareness

Search Retargeting & Site Remarketing

research-Analysis Retargeting marketing works by following your website visitors, or your audience it can have multiple approaches, but it most often refers to online ad placement or display ads, which target users who have interacted with your site in specific ways.
Remarketing includes anything you do to target or personalize a message based on customer’s previous interest in your products or services, after interacting with them. it's often about email campaigns that are able to re-engage customers in their inbox.

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